The Brief

She’s So Lucky is a podcast hosted by Les Alfred that breaks down the journeys of women who have succeeded on their own terms. Behind every lucky story is a woman who dreamed of, planned for, and seized that opportunity. Les helps uncover those stories to prove what’s possible.

We helped Les make the transition from Balanced Black Girl (which we refreshed some years before) to She’s So Lucky with a reimagined visual world built around themes of luck, confidence, and what it looks like to be 7+ years in the podcasting game.