Monstera Digital
Moving media forward with influencer marketing for the next generation.
The Brief
Monstera Digital is an influencer marketing and content development studio that speaks to the next generation of consumers in media & entertainment.
After operating solo through word of mouth for several years, we helped founder Sarabeth begin to lay the foundations for her next growth steps — establishing a digital presence, growing a team, and expanding her reach.
The Scope
+ Visual Identity
+ Social Media Design
The Identity
Monstera brings a range of expertise and capabilities in the fields of influencer marketing and content development to help the entertainment industry reach the rising generation.
While Monstera helps companies connect with their younger target audiences, the agency’s own target audience is the marketing teams within these organizations.
With this in mind, we designed Monstera’s visual identity to appeal to the marketers and creative strategists who are digitally savvy and appreciate great design, but are ultimately still working in corporate and professional environments. We were able to find the balance between showing that we are capable of doing the work while also leaving plenty of room for delight and creativity in the process.
