Too Collective
Smarter self-care essentials for ambitious women.
The Brief
Too Collective is a leisure company that makes it easy to incorporate self-care into your daily life through fun and functional apparel, educational content, and wellness inspiration.
We built the brand identity for Too Collective and its podcast, Too Smart for This, then helped launched their first product – Too Cozy. We went on to manage Too Collective’s brand and marketing program. This has included optimizing customer touchpoints, bringing new products to market, and growing the Too Collective community through email and social.
The Scope
+ Visual Identity
+ Packaging Design
+ Shopify Web Design & Development
+ Copywriting
+ Marketing Management (Social & Email)
Marketing Management
Results
While working together, our primary focus was transitioning Too Collective’s brand perception from solely being a podcast platform to a wellness platform with multiple offerings. We struck a balance between building community through lifestyle content inspired by podcast episodes and promoting Too Collective’s products as they launched.
+ Increased follower count by 26%
+ Increased profile visits by 142%
+ Maintained an average engagement rate of 21%
