The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step Zero

[ Step Zero ]

The Aura Reading

What's your big 3? What was your last Google search? Lol jk... mostly. To kick things off, we’ll get your ~~villain~~ origin story via a deep-dive 1:1 call.

The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step One

[ Step One ]

Messaging

You know when you try to explain what you do and just...freeze? We’re fixing that. This is where we take all that amazing, chaotic energy from your Aura Reading and turn it into words that roll off the tongue.

The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step Two

[ Step Two ]

Visual Identity Design

Alright, time to get out of our heads and into a vibe you can see and feel. This is where we translate your personality into a full visual identity—the logos, the colors, the fonts—to shape your signature look.

The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step Three

[ Step Three ]

Web Design

Now, we build the house. We’ll write all the copy and design the full website experience in an interactive mockup. You get to click around and feel it out before we start the final build-out.

The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step Four

[ Step Four ]

Web Development

Time to plug into the matrix. I’ll take those beautiful mockups and build them out on Squarespace, adding custom code and setting up any functionality needed to make it truly one-of-a-kind. (Don’t worry, you don’t need to know what a <div> is.)

The Brand Doula 9/9/25 The Brand Doula 9/9/25

Step Five

[ Step Five ]

Add-Ons

If you added on any spokes to your package, this is where we bring them to life. Depending on what you booked, we’ll design custom templates in your platform of choice or craft finalized creative assets.

The Brand Doula 9/9/25 The Brand Doula 9/9/25

End

[ End ]

Offboarding

Final files, guidelines, access—you’ll get it all at this stage. We'll walk you through everything, give you the keys to your new brand world, and make sure you leave smiling.