Brand Vision Questionnaire
A brand questionnaire that helps you get to the good stuff
If you’ve ever stared at a blank doc wondering what to ask your client (or yourself) to get a brand off the ground, this is for you.
This is the exact questionnaire I use to kick off every project. It covers the big stuff—what the business is about, who it’s for, what sets it apart, and how it should feel—without turning into a 50-page assignment. The questions are clear, intentional, and some of them are even fun! Clients always say how much it helps them think things through in a new way.
Designers, this will help you get what you need without overwhelming your clients or expecting design know-how upfront. Founders, this is a great place to start if you’re DIY-ing or just want to figure out where you stand before bringing on a designer.
What’s Inside:
☁️ 37 Questions divided into 6 Sections (Business Basics, Offerings, Audience, Positioning, Identity & Voice, and Brand Experience)
☁️ Comes as a Google Doc and Notion template
A brand questionnaire that helps you get to the good stuff
If you’ve ever stared at a blank doc wondering what to ask your client (or yourself) to get a brand off the ground, this is for you.
This is the exact questionnaire I use to kick off every project. It covers the big stuff—what the business is about, who it’s for, what sets it apart, and how it should feel—without turning into a 50-page assignment. The questions are clear, intentional, and some of them are even fun! Clients always say how much it helps them think things through in a new way.
Designers, this will help you get what you need without overwhelming your clients or expecting design know-how upfront. Founders, this is a great place to start if you’re DIY-ing or just want to figure out where you stand before bringing on a designer.
What’s Inside:
☁️ 37 Questions divided into 6 Sections (Business Basics, Offerings, Audience, Positioning, Identity & Voice, and Brand Experience)
☁️ Comes as a Google Doc and Notion template
A brand questionnaire that helps you get to the good stuff
If you’ve ever stared at a blank doc wondering what to ask your client (or yourself) to get a brand off the ground, this is for you.
This is the exact questionnaire I use to kick off every project. It covers the big stuff—what the business is about, who it’s for, what sets it apart, and how it should feel—without turning into a 50-page assignment. The questions are clear, intentional, and some of them are even fun! Clients always say how much it helps them think things through in a new way.
Designers, this will help you get what you need without overwhelming your clients or expecting design know-how upfront. Founders, this is a great place to start if you’re DIY-ing or just want to figure out where you stand before bringing on a designer.
What’s Inside:
☁️ 37 Questions divided into 6 Sections (Business Basics, Offerings, Audience, Positioning, Identity & Voice, and Brand Experience)
☁️ Comes as a Google Doc and Notion template
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You will receive a PDF document with links to the questionnaire as a Google Doc and Notion template.
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This product is licensed for individual business use only. It may be used within your own business but cannot be resold, redistributed, or shared with others, including clients, colleagues, or third parties. For more information, read our terms and conditions.
Due to the digital nature of this product, we are unable to offer refunds. Please read the description to ensure this product is right for you before purchasing.